I’ve been working as a professional communicator for more than two decades. The style of communication has changed quite a bit in those years. We added email and social media to the mix and I’m constantly working to stay current with the latest communication tools available.
It’s remarkable how communication has changed from the broadcast model — either through a media outlet or maybe through a newsletter or some other publication– to more of a conversation. Posts now get liked or even loved and shared or retweeted. Response is immediate and requires reciprocal response as well. The communicator’s job is no longer done when the message is sent.
That’s a good thing. But I’ve been thinking a lot lately about how that impacts communication for businesses, community organizations, even churches. As we work to reach new and particularly younger markets how can we stay up to date and relevant? How can we be sure our messages will be received rather than just sent?
These are the things that keep my mind busy on long car rides and the questions I expect I’ll spend the rest of my life trying to answer.