Crafting the perfect text to communicate an idea isn’t an easy prospect. Many questions must be answered before a single word can be put to paper. Who is my audience? What do I want my audience to know? What do I want them to do with that information? Those questions are just the beginning. Effective writing is […]
The text for your brochure or website is finished. Time to put it in a template and publish it, right? Not so fast! Editing is a vital step in the writing process. A former boss referred to writing a first draft as spewing. It’s all about getting words on paper. But are those the right words? Are […]
In today’s world, presenting a professional image is a key part to setting your business apart from the competition. Having attractive, professional ads and promotional materials tells your customers that you will treat their business well, too. Producing such materials can be confusing. Should a piece be in color or black-and-white? What about one color or […]
Abraham Lincoln is all the rage. At the movies, during TV commercial breaks, and even in the bookstore, Honest Abe is popping up everywhere. Guess it is no surprise that when I did an online search looking for quotes on procrastination there he was. Lincoln’s advice? You cannot escape the responsibility of tomorrow by evading […]
Twitter. Facebook. Blogging. Email. Cell phone calls. Text messages. No, I’m not compiling a list of modern communications. Just recapping a typical day. It’s actually rather amazing to think how communication has changed since I listened to Dr. Bill Stowe’s discussion of the sender-receiver-medium-message functions in Comm Theory class. Oh, those principles still apply, but […]
